A title tag is an HTML element that defines the name of a webpage. Title tags are normally displayed on SERPs as the first click-able headline for a search result. At scamrisk.com, experts strategically use this as they are essential for usability, search engine ranking, and social media sharing. Although some search engines such as Google use title tags to provide more information about a site, it is also used to hint about the nature of a website. The main purpose of the title tag in SEO is to make a website appear more interesting to users when they perform a search.
Search engines often use title tags to provide more relevant results for a keyword query. They look at the keywords contained in the title tags and decide whether it is more likely that a user searching for that particular keyword will get more relevant results. The title tags are usually seen as two independent elements, although they are connected through the resource box. This is done so that if the user types in a keyword but does not have the link target in the URL, the search engine will still show the relevant results in the SERPs based on the keywords entered. In other words, the title tag and the link target become interconnected elements.
Meta Description: The meta description is another HTML element used to describe the contents of a page. It appears at the beginning of a website’s title tag or page title tags. It describes the different kinds of information about the page, such as the keyword or phrase used in the title tag, description of the page content, and keywords used in the meta description. The meta description is only shown to the users, directed to the site by the title tag or page title tags, and is not displayed in search results.
Keyword Rich Title Tag: A title tag containing many keywords can help increase the ranking of a site in SERPs. However, it is recommended that less than 60 characters are used for the title tag. Using longer keywords can make your website look disorganized and difficult to navigate. Using shorter keywords can help your web pages to be faster. Most of the major engines allow a maximum of sixty characters for the title tag.
Building Links: To improve your rankings, you must build links to your web pages. Most of the engines allow you to create as many backlinks as you want, provided you follow their guidelines. The most effective way to build links is to exchange links with other websites. However, the rules for creating backlinks are different for each engine. Try to avoid spamming the search engines as you don’t want your web pages to be banned.
Compact Title: Webmasters usually prefer to use short titles rather than long ones. An ideal short title would be one or two words long. Long title tags usually take more than 60 characters, making it hard for readers to scan the entire page.
Use Customized WordPress Templates: When you are writing your website’s content, it is better to use custom templates that have predefined formats for titles, descriptions, and keywords. You can also use HTML templates. These can be easily accessed through the WordPress dashboard. If you don’t know how to use HTML codes, you can use WordPress themes with predefined structures for title tags, headings, images, etc. That will make your life much easier when you are writing custom site content.
Use Keyword Rich Titles: When you are writing your title tags, make sure you use words or phrases frequently searched on the internet. This will help your article to be found by users searching for similar products and services. However, keep in mind that your title tags are not the only place to use keywords. Ensure that you use them in the Meta tag of each page that your website makes available to the public. In addition, make sure that you use keywords in the title tags of every image that you upload to your website, as search engines will also pick this up. So, keep these points in mind, and you will be on your way to a successful SEO campaign.